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An Empericial Study about Franchise Relationship Behaviors's Impacts on Franchisees' Performance in Fastfood Industry

Yunlai Zhang, Jun Feng, Yongsheng Zhou. An Empericial Study about Franchise Relationship Behaviors's Impacts on Franchisees' Performance in Fastfood Industry. In Runtong Zhang, José Cordeiro, Xuewei Li, Zhenji Zhang, Juliang Zhang, editors, ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems, Volume 4, Beijing, China, 8-11 June, 2011. pages 695-701, SciTePress, 2011.

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