Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce

Ying Zhang, Khim-Yong Goh, Zhijie Lin. Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

Abstract

Abstract is missing.