Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem

Mingli Zhang, Mu Hu, Lingyun Guo, Wenhua Liu. Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem. Internet Research, 27(4):839-857, 2017. [doi]

Abstract

Abstract is missing.