What Makes a Brand Look Expensive?

Jingxian Zhang, Neel Kothari, Asad Imtiaz Butt, Ranjitha Kumar. What Makes a Brand Look Expensive?. In Jofish Kaye, Allison Druin, Cliff Lampe, Dan Morris, Juan Pablo Hourcade, editors, Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, San Jose, CA, USA, May 7-12, 2016, Extended Abstracts. pages 3263-3268, ACM, 2016. [doi]

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