Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment

Yingjie Zhang, Beibei Li, Xueming Luo, Xiaoyi Wang. Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment. Information Systems Research, 30(3):787-804, 2019. [doi]

Abstract

Abstract is missing.