A discount strategy in word-of-mouth marketing

Tianrui Zhang, Pengdeng Li, Lu-Xing Yang, Xiaofan Yang, Yuan Yan Tang, Yingbo Wu. A discount strategy in word-of-mouth marketing. Commun. Nonlinear Sci. Numer. Simul., 74:167-179, 2019. [doi]

@article{ZhangLYYTW19,
  title = {A discount strategy in word-of-mouth marketing},
  author = {Tianrui Zhang and Pengdeng Li and Lu-Xing Yang and Xiaofan Yang and Yuan Yan Tang and Yingbo Wu},
  year = {2019},
  doi = {10.1016/j.cnsns.2019.03.015},
  url = {https://doi.org/10.1016/j.cnsns.2019.03.015},
  researchr = {https://researchr.org/publication/ZhangLYYTW19},
  cites = {0},
  citedby = {0},
  journal = {Commun. Nonlinear Sci. Numer. Simul.},
  volume = {74},
  pages = {167-179},
}