Wenqing Zhang, Shanling Li, Dan Zhang, Wenhua Hou. On the impact of advertising initiatives in supply chains. European Journal of Operational Research, 234(1):99-107, 2014. [doi]
@article{ZhangLZH14,
title = {On the impact of advertising initiatives in supply chains},
author = {Wenqing Zhang and Shanling Li and Dan Zhang and Wenhua Hou},
year = {2014},
doi = {10.1016/j.ejor.2013.10.069},
url = {http://dx.doi.org/10.1016/j.ejor.2013.10.069},
researchr = {https://researchr.org/publication/ZhangLZH14},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {234},
number = {1},
pages = {99-107},
}