Impact of Personalization Mining on Customer Commitment to Business Web Sites

Fan Zhao. Impact of Personalization Mining on Customer Commitment to Business Web Sites. In Deepak Khazanchi, Ilze Zigurs, editors, A Conference on a Human Scale. 11th Americas Conference on Information Systems, AMCIS 2005, Omaha, Nebraska, USA, August 11-14, 2005. pages 112, Association for Information Systems, 2005. [doi]

Abstract

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