When and how should a retailer use third-party platform channels? The Impact of spillover effects

Xueping Zhen, Shuangshuang Xu, Yongjian Li, Dan Shi. When and how should a retailer use third-party platform channels? The Impact of spillover effects. European Journal of Operational Research, 301(2):624-637, 2022. [doi]

Abstract

Abstract is missing.