Can Zheng, Shuai Ling, Dongmin Cho, Yonggu Kim. How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance. JTAER, 19(2):705-724, June 2024. [doi]
@article{ZhengLCK24,
title = {How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance},
author = {Can Zheng and Shuai Ling and Dongmin Cho and Yonggu Kim},
year = {2024},
month = {June},
doi = {10.3390/jtaer19020038},
url = {https://doi.org/10.3390/jtaer19020038},
researchr = {https://researchr.org/publication/ZhengLCK24},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {19},
number = {2},
pages = {705-724},
}