Platform Owners' Selective Entry into Complementary Markets: Balancing Multiple Value Capture Sources

Shiying Zheng, Xiaodie Pu, Jin Chen, Alain Yee-Loong Chong. Platform Owners' Selective Entry into Complementary Markets: Balancing Multiple Value Capture Sources. In Gordan Davis, Sue Brown 0001, Mani R. Subramani, Gove N. Allen, K. D. Joshi 0001, Kevin P. Scheibe, editors, 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, MN, USA, August 10-14, 2022. Association for Information Systems, 2022. [doi]

Abstract

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