Shiying Zheng, Tanguy Tresor Sindihebura, Xiaodie Pu, Boying Li, Alain Yee-Loong Chong. Immediate and Long-term Effects of Live Streaming Selling on Product Sales. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]
Abstract is missing.