Does IT Matter where the Word-of-Mouth occurs?: an Empirical Study on the Sales Impact of the Distribution of Online User Reviews

Wenqi Zhou, Wenjing Duan. Does IT Matter where the Word-of-Mouth occurs?: an Empirical Study on the Sales Impact of the Distribution of Online User Reviews. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 349, 2014. [doi]

Abstract

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