Predicting Pre-click Quality for Native Advertisements

Ke Zhou, Miriam Redi, Andrew Haines, Mounia Lalmas. Predicting Pre-click Quality for Native Advertisements. In Jacqueline Bourdeau, Jim Hendler, Roger Nkambou, Ian Horrocks, Ben Y. Zhao, editors, Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11 - 15, 2016. pages 299-310, ACM, 2016. [doi]

Abstract

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