How Feedback Focus and Regulatory Focus Influence Customers' Co-design Behavior in Online Customization Communities

Xinxue Zhou, Jian Tang, Tianmei Wang. How Feedback Focus and Regulatory Focus Influence Customers' Co-design Behavior in Online Customization Communities. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 143, 2021. [doi]

Abstract

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