Han Zhu, Junqi Jin, Chang Tan, Fei Pan, Yifan Zeng, Han Li, Kun Gai. Optimized Cost per Click in Taobao Display Advertising. In Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Halifax, NS, Canada, August 13 - 17, 2017. pages 2191-2200, ACM, 2017. [doi]
Abstract is missing.