Optimizing search engine revenue in sponsored search

Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Jian Hu, Zheng Chen. Optimizing search engine revenue in sponsored search. In James Allan, Javed A. Aslam, Mark Sanderson, ChengXiang Zhai, Justin Zobel, editors, Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009. pages 588-595, ACM, 2009. [doi]

Abstract

Abstract is missing.