Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments

Pawel Ziemba, Jaroslaw Watróbski, Artur Karczmarczyk, Jaroslaw Jankowski, Waldemar Wolski. Integrated Approach to e-Commerce Websites Evaluation with the Use of Surveys and Eye Tracking Based Experiments. In Maria Ganzha, Leszek A. Maciaszek, Marcin Paprzycki, editors, Proceedings of the 2017 Federated Conference on Computer Science and Information Systems, FedCSIS 2017, Prague, Czech Republic, September 3-6, 2017. pages 1019-1030, 2017. [doi]

Abstract

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