Abstract is missing.
- Pervasive AdvertisingHans Jörg Müller, Florian Alt, Daniel Michelis. 1-29 [doi]
- Digital Out-of-Home Media: Means and Effects of Digital Media in Public SpaceUrsula Stalder. 31-56 [doi]
- Meaningful AdvertisingPeter van Waart, Ingrid Mulder, Cees de Bont. 57-81 [doi]
- Activity-Based AdvertisingKurt Partridge, Bo Begole. 83-101 [doi]
- A Standard for Digital Signage PrivacyHarley Lorenz Geiger. 103-117 [doi]
- Targeted Advertising on the Handset: Privacy and Security ChallengesHamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown. 119-137 [doi]
- Opportunities and Challenges of Interactive Public Displays as an Advertising MediumRui José, Jorge C. S. Cardoso. 139-157 [doi]
- Conceptualizing Context for Pervasive AdvertisingChristine Bauer, Sarah Spiekermann. 159-183 [doi]
- Managing Advertising ContextMartin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen. 185-205 [doi]
- Social Networks in Pervasive Advertising and ShoppingErica Dubach Spiegler, Christian Hildebrand, Florian Michahelles. 207-225 [doi]
- Adapting News and Advertisements to GroupsBerardina De Carolis. 227-246 [doi]
- Deploying Pervasive Advertising in a Farmers' MarketIan Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu. 247-267 [doi]
- Rural Communities and Pervasive AdvertisingNick Taylor 0002, Keith Cheverst. 269-286 [doi]
- Attentional Behavior of Users on the Move Towards Pervasive Advertising MediaJohann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi. 287-307 [doi]
- Ambient Persuasion in the Shopping ContextWolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi. 309-323 [doi]
- Interacting with SoundMax Meier, Gilbert Beyer. 325-342 [doi]
- Scent Marketing: Making Olfactory Advertising PervasiveBernadette Emsenhuber. 343-360 [doi]