Abstract is missing.
- Advancements and Challenges in AI Applications for B2C Retail Promotions - Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial NetworksStephanie Jordan, Alexander H. Kracklauer, Claas Christian Germelmann. 3-21 [doi]
- Unravelling the Adoption of Digital Technologies by European SMEsLuís Ferreira. 22-35 [doi]
- Successful Digital Transformation: Observations on Digital Maturity, Technology and Logistics in Multiple IndustriesDibakar Sarker, Nora Johanne Klungseth. 36-55 [doi]
- Defining Digital Platforms: A Systematic Literature ReviewIlyass Zeamari, Wim Laurier. 59-72 [doi]
- Digital Economy and Digital Maturity: A Comprehensive ReviewAmira Dridi, Fedya Telmoudi. 73-82 [doi]
- Digital Investment and Firm Performance: Evidence from Moroccan CompaniesHouda Mahboub, Hicham Sadok. 83-100 [doi]
- The Nature of the Relationship Between Digital Financial Inclusion Index and China's Regional Economic Growth: GMM-System Empirical EvidenceHamdi Becha, Kamel Helali, Ons Hbaieb. 101-116 [doi]
- Potential of Artificial Intelligence in Education: A Practical Case Study at Mohammed V University - RabatOthmane Lamzihri, Mohammed El Kamli, Driss Mafamane, Omar Hniche. 119-141 [doi]
- Construction of Knowledge with Strategies Enabled by Generative Artificial IntelligenceMarcos César Xavier, Selma Oliveira. 142-153 [doi]
- Students' Perceptions of Barriers in Four Teaching Formats - a Quantitative StudySven Packmohr, Nicole Draxler-Weber. 154-160 [doi]
- Investigating the Higher Student's Acceptance of E-Learning in Universities: An Application of UTAUT ModelSameh Tebourbi, Hana Siala Abid, Hanedi Bouzidi, Romdhane Khemakhem. 161-175 [doi]
- Content-And-Review Platform Engagement of End-Users and Local Businesses - An Explorative Analysis Based on Google Maps DataLukas R. G. Fitz, Jochen Scheeg. 179-192 [doi]
- The Effect of Product Innovativeness on Online Consumer Engagement Through the Mediating Role of Intrinsic Motivation and EwomFatma Louati, Fatma Drira, Mouna Damak. 193-217 [doi]
- Does Religiosity Matter? An Indonesian Experience in Building Awareness and Developing Sharia E-CommerceSulistyowati, Heru Muara Sidik, Mulyadi, Hadiyati Munawaroh, Rafika Nur Zakiyyah, Suci Wulandari, Komalawati, Rizky Prayogo Ramadhan, Pihri Buhaerah, Irwanda Wisnu Wardhana. 218-229 [doi]
- Unlocking Success in Social Media Across the Customer Journey: An Integrated Marketing Communication PerspectiveMoez Bellaaj, Myriam Elloumi. 230-249 [doi]
- Digitalization and Shadow Economy. A Literature ReviewCristina Maria Geambasu, Eduard Mihai Manta, Margareta-Stela Florescu. 253-264 [doi]
- The Impact of Green Innovation on Green Growth in the Era of Digitalization: Evidence from EU CountriesSarra Gharbi, Hamdi Becha, Maha Kalai, Kamel Helali. 265-284 [doi]
- Is There a Relationship Between Shadow Economy, Digitalization and Sustainable Development? Insights from a National and Regional Bibliometric AnalysisMarina-Diana Agafitei, Adriana AnaMaria Davidescu. 285-307 [doi]
- Exploring Customer Acceptance of Smart Stores: An Advanced Model ApproachMaike Netscher, Stephanie Jordan, Alexander H. Kracklauer. 311-338 [doi]
- Bibliometric Analysis and Network Mapping on Mobile Technologies in the Area of Marketing: Emerging Topics and Research RecommendationsHasna Koubaa, Foued Ben Said, Rim Jallouli. 339-365 [doi]
- Catalysts Driving the Integration of Artificial Intelligence (AI) in Project Management: An In-Depth Exploration with a Focus on the Moroccan ContextOuafa Barakat, Noura El Farissi. 366-380 [doi]
- Integrating Advanced Mobility Services in Federated Data Spaces: An Exploration of Organizational RolesJens Gessler, Hanspeter Rychlik, Wolfgang H. Schulz. 381-394 [doi]