Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study

Branislav Hyben, Andreas Mladenow, Niina Maarit Novak, Christine Strauss. Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. In Liming Luke Chen, Matthias Steinbauer, Ismail Khalil, Gabriele Anderst-Kotsis, editors, Proceedings of the 13th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2015, Brussels, Belgium, December 11-13, 2015. pages 402-406, ACM, 2015. [doi]

Abstract

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