Predicting traffic of online advertising in real-time bidding systems from perspective of demand-side platforms

Hsu-Chao Lai, Wen-Yueh Shih, Jiun-Long Huang, Yi-Cheng Chen. Predicting traffic of online advertising in real-time bidding systems from perspective of demand-side platforms. In James Joshi, George Karypis, Ling Liu, Xiaohua Hu, Ronay Ak, Yinglong Xia, Weijia Xu, Aki-Hiro Sato, Sudarsan Rachuri, Lyle H. Ungar, Philip S. Yu, Rama Govindaraju, Toyotaro Suzumura, editors, 2016 IEEE International Conference on Big Data, BigData 2016, Washington DC, USA, December 5-8, 2016. pages 3491-3498, IEEE, 2016. [doi]

Abstract

Abstract is missing.