A Relationship on the Model among E-WOM, Corporate Reputation and Purchase Intention

Li Ye, Zhou Fei, Zhang Haohong. A Relationship on the Model among E-WOM, Corporate Reputation and Purchase Intention. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 3556-3559, IEEE, 2010. [doi]

Abstract

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