Why Do People Stick to Play Social Network Sites? An Extension of Expectation-Confirmation Model with Perceived Interpersonal Values and Playfulness Perspectives

Ron Chuen Yeh, Virginia Yi-Chien Lin, Kuo-Hung Tseng, Pansy Chung, Shi-Jer Lou, Yi-Cheng Chen. Why Do People Stick to Play Social Network Sites? An Extension of Expectation-Confirmation Model with Perceived Interpersonal Values and Playfulness Perspectives. In Ngoc Thanh Nguyen, Bogdan Trawinski, Radoslaw Katarzyniak, GeunSik Jo, editors, Advanced Methods for Computational Collective Intelligence. Volume 457 of Studies in Computational Intelligence, pages 37-46, Springer, 2013. [doi]