The Impact of Promotional Attractiveness Differences on Inaction Inertia in Online Shopping

Ying-Feng Kuo 0001, Hsin-Hsien Liu, Ting-Xuan Liu. The Impact of Promotional Attractiveness Differences on Inaction Inertia in Online Shopping. In The 10th Multidisciplinary International Social Networks Conference, MISNC 2023, Phuket, Thailand, September 4-6, 2023. pages 1-4, ACM, 2023. [doi]

Authors

Ying-Feng Kuo 0001

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Hsin-Hsien Liu

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Ting-Xuan Liu

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