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Real-time bidding for online advertising: measurement and analysis

Shuai Yuan 0002, Jun Wang 0012, Xiaoxue Zhao. Real-time bidding for online advertising: measurement and analysis. In Esin Saka, Dou Shen, Bin Gao, Jun Yan, Ying Li, editors, Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, ADKDD '13, Chicago, Illinois, USA, August 11, 2013. ACM, 2013. [doi]

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Shuai Yuan 0002

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Jun Wang 0012

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Xiaoxue Zhao

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