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Do Others' Opinion Matter? Investigating the Impact of Gender Differences on Trustworthiness of e-WOM

Fei Liu 0028, Bo Xiao, Eric T. K. Lim, Chee-Wee Tan. Do Others' Opinion Matter? Investigating the Impact of Gender Differences on Trustworthiness of e-WOM. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 909-918, IEEE, 2016. [doi]

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Fei Liu 0028

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Bo Xiao

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Eric T. K. Lim

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Chee-Wee Tan

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