Applying Behavioral Contagion Theory to Examining Young Adults' Participation in Viral Social Media Challenges - researchr publication authors

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Jaclyn Abraham, Rebecca Roth, Heidi Zinzow, Kapil Chalil Madathil, Pamela J. Wisniewski. Applying Behavioral Contagion Theory to Examining Young Adults' Participation in Viral Social Media Challenges. ACM Trans. Social Computing, 5(1-4), 2022. [doi]

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