E-Commerce Shopping Motivation and the Influence of Persuasive Strategies

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. E-Commerce Shopping Motivation and the Influence of Persuasive Strategies. Frontiers Artif. Intell., 3:67, 2020. [doi]

Authors

Ifeoma Adaji

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Kiemute Oyibo

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Julita Vassileva

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