Perceived Effectiveness, Credibility and Continuance Intention in E-commerce: A Study of Amazon

Ifeoma Adaji, Julita Vassileva. Perceived Effectiveness, Credibility and Continuance Intention in E-commerce: A Study of Amazon. In Peter W. de Vries, Harri Oinas-Kukkonen, Liseth Siemons, Nienke Beerlage-de Jong, Lisette van Gemert-Pijnen, editors, Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors - 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4-6, 2017, Proceedings. Volume 10171 of Lecture Notes in Computer Science, pages 293-306, Springer, 2017. [doi]

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