Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media - researchr publication authors

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Panagiotis Adamopoulos, Vilma Todri. Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

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