Promoting where, when and what? An analysis of web logs by integrating data mining and social network techniques to guide ecommerce business promotions

Muhaimenul Adnan, Mohamad Nagi, Keivan Kianmehr, Radwan Tahboub, Mick J. Ridley, Jon G. Rokne. Promoting where, when and what? An analysis of web logs by integrating data mining and social network techniques to guide ecommerce business promotions. Social Netw. Analys. Mining, 1(3):173-185, 2011. [doi]

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