Ritu Agarwal, Elena Karahanna. Time Flies When You re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage. MIS Quarterly, 24(4):665-694, 2000. [doi]
@article{AgarwalK00, title = {Time Flies When You re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage}, author = {Ritu Agarwal and Elena Karahanna}, year = {2000}, url = {http://www.misq.org/archivist/vol/no24/issue4/agarwal.html}, researchr = {https://researchr.org/publication/AgarwalK00}, cites = {0}, citedby = {0}, journal = {MIS Quarterly}, volume = {24}, number = {4}, pages = {665-694}, }