Rakesh Agrawal, Ramakrishnan Srikant. Whither Data Mining?. In Mario A. Nascimento, M. Tamer Özsu, Donald Kossmann, Renée J. Miller, José A. Blakeley, K. Bernhard Schiefer, editors, (e)Proceedings of the Thirtieth International Conference on Very Large Data Bases, Toronto, Canada, August 31 - September 3 2004. pages 9, Morgan Kaufmann, 2004. [doi]