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Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks

Aniket Agrawal, Nikhil Sheoran, Sourav Suman, Gaurav Sinha. Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks. In Frédérique Laforest, Raphaël Troncy, Elena Simperl, Deepak Agarwal, Aristides Gionis, Ivan Herman, Lionel Médini, editors, Companion of The Web Conference 2022, Virtual Event / Lyon, France, April 25 - 29, 2022. pages 910-917, ACM, 2022. [doi]

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Aniket Agrawal

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Nikhil Sheoran

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Sourav Suman

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Gaurav Sinha

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