Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques

Amir Ahmad. Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques. Journal of Intelligent and Fuzzy Systems, 33(4):2451-2462, 2017. [doi]

@article{Ahmad17-0,
  title = {Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques},
  author = {Amir Ahmad},
  year = {2017},
  doi = {10.3233/JIFS-17573},
  url = {https://doi.org/10.3233/JIFS-17573},
  researchr = {https://researchr.org/publication/Ahmad17-0},
  cites = {0},
  citedby = {0},
  journal = {Journal of Intelligent and Fuzzy Systems},
  volume = {33},
  number = {4},
  pages = {2451-2462},
}