Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising

Amr Ahmed, Abhimanyu Das, Alexander J. Smola. Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising. In Ben Carterette, Fernando Diaz, Carlos Castillo, Donald Metzler, editors, Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014. pages 153-162, ACM, 2014. [doi]

Authors

Amr Ahmed

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Abhimanyu Das

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Alexander J. Smola

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