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Personalization systems: Effects of risk propensity and congruency of suggestive guidance on risk taking behavior

Asli Akbulut-Bailey, Robin S. Poston, Clayton A. Looney. Personalization systems: Effects of risk propensity and congruency of suggestive guidance on risk taking behavior. In Pericles Loucopoulos, Jean-Louis Cavarero, editors, Proceedings of the Fourth IEEE International Conference on Research Challenges in Information Science, RCIS 2010, Nice, France, May 19-21, 2010. pages 569-578, IEEE, 2010. [doi]

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Asli Akbulut-Bailey

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Robin S. Poston

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Clayton A. Looney

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