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Can big data analytics capabilities promote a competitive advantage? Green radical innovation, green incremental innovation and data-driven culture in a moderated mediation model

Ayman Wael Al-Khatib. Can big data analytics capabilities promote a competitive advantage? Green radical innovation, green incremental innovation and data-driven culture in a moderated mediation model. Business Proc. Manag. Journal, 28(4):1025-1046, 2022. [doi]

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