Sameh Al-Natour, Andrew Gemino, Robert Krider. Effective Online Ads: The Role of Placement and Animation. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]
@inproceedings{Al-NatourGK13,
title = {Effective Online Ads: The Role of Placement and Animation},
author = {Sameh Al-Natour and Andrew Gemino and Robert Krider},
year = {2013},
url = {http://aisel.aisnet.org/icis2013/proceedings/ResearchInProgress/65},
researchr = {https://researchr.org/publication/Al-NatourGK13},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013},
editor = {Richard Baskerville and Michael Chau},
publisher = {Association for Information Systems},
}