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The Impact of Ad Quality and Position on Mobile SERPs

Afrah Olayan Alanazi, Mark Sanderson, Zhifeng Bao, Jaewon Kim. The Impact of Ad Quality and Position on Mobile SERPs. In Heather L. O'Brien, Luanne Freund, Ioannis Arapakis, Orland Hoeber, Irene Lopatovska, editors, CHIIR '20: Conference on Human Information Interaction and Retrieval, Vancouver, BC, Canada, March 14-18, 2020 [the conference was cancelled due to the international COVID-19 health crisis]. pages 318-322, ACM, 2020. [doi]

Authors

Afrah Olayan Alanazi

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Mark Sanderson

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Zhifeng Bao

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Jaewon Kim

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