Cultural Aspects of Multi-Channel Customer Management: A Case Study in Italy

Maged Ali. Cultural Aspects of Multi-Channel Customer Management: A Case Study in Italy. In P. M. Alexander, Marita Turpin, J. P. van Deventer, editors, 18th European Conference on Information Systems, ECIS 2010, Pretoria, South Africa, June 7-9, 2010. pages 81, 2010. [doi]

Authors

Maged Ali

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