Potential Impact of Cultural Differences On Electronic Customer Relationship Management (eCRM) Systems

Maged Ali, Sarmad Alshawi. Potential Impact of Cultural Differences On Electronic Customer Relationship Management (eCRM) Systems. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 487, Association for Information Systems, 2004. [doi]

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