The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk

Saifeddin Alimamy, Juergen Gnoth, Kenneth R. Deans. The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions: The Mediating Role of Customer Trust and Risk. IJTHI, 17(3):16-33, 2021. [doi]

Authors

Saifeddin Alimamy

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Juergen Gnoth

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Kenneth R. Deans

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