Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Md. Mahmudul Alam. Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Business Proc. Manag. Journal, 27(4):1108-1125, 2021. [doi]
@article{AljumahNA21a,
title = {Traditional marketing analytics, big data analytics and big data system quality and the success of new product development},
author = {Ahmad Ibrahim Aljumah and Mohammed T. Nuseir and Md. Mahmudul Alam},
year = {2021},
doi = {10.1108/BPMJ-11-2020-0527},
url = {https://doi.org/10.1108/BPMJ-11-2020-0527},
researchr = {https://researchr.org/publication/AljumahNA21a},
cites = {0},
citedby = {0},
journal = {Business Proc. Manag. Journal},
volume = {27},
number = {4},
pages = {1108-1125},
}