Joana Almeida, Beatriz Casais. Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate. In Álvaro Rocha 0001, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, editors, Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022. Volume 470 of Lecture Notes in Networks and Systems, pages 532-540, Springer, 2022. [doi]
@inproceedings{AlmeidaC22,
title = {Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate},
author = {Joana Almeida and Beatriz Casais},
year = {2022},
doi = {10.1007/978-3-031-04829-6_48},
url = {https://doi.org/10.1007/978-3-031-04829-6_48},
researchr = {https://researchr.org/publication/AlmeidaC22},
cites = {0},
citedby = {0},
pages = {532-540},
booktitle = {Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022},
editor = {Álvaro Rocha 0001 and Hojjat Adeli and Gintautas Dzemyda and Fernando Moreira},
volume = {470},
series = {Lecture Notes in Networks and Systems},
publisher = {Springer},
isbn = {978-3-031-04829-6},
}