Rainer Alt, Thomas Puschmann. Successful Practices in Customer Relationship Management. In HICSS. 2004. [doi]
@inproceedings{AltP04, title = {Successful Practices in Customer Relationship Management}, author = {Rainer Alt and Thomas Puschmann}, year = {2004}, url = {http://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670172aabs.htm}, researchr = {https://researchr.org/publication/AltP04}, cites = {0}, citedby = {0}, booktitle = {HICSS}, }