Successful Practices in Customer Relationship Management

Rainer Alt, Thomas Puschmann. Successful Practices in Customer Relationship Management. In HICSS. 2004. [doi]

@inproceedings{AltP04,
  title = {Successful Practices in Customer Relationship Management},
  author = {Rainer Alt and Thomas Puschmann},
  year = {2004},
  url = {http://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670172aabs.htm},
  researchr = {https://researchr.org/publication/AltP04},
  cites = {0},
  citedby = {0},
  booktitle = {HICSS},
}