Web-scale user modeling for targeting

Mohamed Aly, Andrew O. Hatch, Vanja Josifovski, Vijay K. Narayanan. Web-scale user modeling for targeting. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume). pages 3-12, ACM, 2012. [doi]

@inproceedings{AlyHJN12,
  title = {Web-scale user modeling for targeting},
  author = {Mohamed Aly and Andrew O. Hatch and Vanja Josifovski and Vijay K. Narayanan},
  year = {2012},
  doi = {10.1145/2187980.2187982},
  url = {http://doi.acm.org/10.1145/2187980.2187982},
  researchr = {https://researchr.org/publication/AlyHJN12},
  cites = {0},
  citedby = {0},
  pages = {3-12},
  booktitle = {Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012  (Companion Volume)},
  editor = {Alain Mille and Fabien L. Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab},
  publisher = {ACM},
  isbn = {978-1-4503-1230-1},
}