A Study on Content Creator Competencies Influencing YouTube Channel Loyalty and Viewing Satisfaction

Jaeyoung An, Choong C. Lee, Nayeon Kwak. A Study on Content Creator Competencies Influencing YouTube Channel Loyalty and Viewing Satisfaction. J. Org. Computing and E. Commerce, 33(1-2):70-95, April 2023. [doi]

Authors

Jaeyoung An

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Choong C. Lee

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Nayeon Kwak

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