Emma Angus, Charles Oppenheim. Studies of the characteristics of brand names used in the marketing of information products and services. II: Internet related services. Aslib Proceedings, 56(1):12-23, 2004. [doi]
@article{AngusO04,
title = {Studies of the characteristics of brand names used in the marketing of information products and services. II: Internet related services},
author = {Emma Angus and Charles Oppenheim},
year = {2004},
doi = {10.1108/00012530410516831},
url = {http://dx.doi.org/10.1108/00012530410516831},
researchr = {https://researchr.org/publication/AngusO04},
cites = {0},
citedby = {0},
journal = {Aslib Proceedings},
volume = {56},
number = {1},
pages = {12-23},
}